![]() ![]() It blends in and sets on my face without looking cakey, and fits the tone of my skin perfectly. I use Fenty Beauty Pro Filt'r Foundation and love it-it’s one of the best I’ve ever used. Yuki, beauty influencer, as previously reported to SELF I've worn the shade 420, which is a near perfect match, but I recently discovered that shade 410 is my absolute perfect match. It’s one of the few products that offer a shade option that matches my skin perfectly, and its expansive shade range with varying undertones makes this line incredibly appealing to women of color. I love the Fenty Beauty foundation because of its long-lasting, beautiful finish and its ability to last throughout the day. Since the launch of Fenty Beauty’s Matte Pro Filter, I’ve been alternating between the two because they each give me a flawless, matte finish my skin loves. We sat through a whole 3 hours on finding the correct finish, coverage, and color that our customers ask us for. The only person who could tempt me away from using my go-to KVD foundation is Rihanna. Yes: I got hired on into a brand new store last year before the holiday season and one of our many training days, as well as our store setup days, was on color-matching. To get the inside scoop directly from shoppers in the know, we asked 16 women of color, including beauty influencers Jackie Aina and Glow Princess, to recommend some of the best foundations for dark skin, ones they love using day in, day out in their makeup rotation. Given that the days of test swatching foundation shades at Sephora and Ulta are on pause, tracking down a natural looking foundation for dark skin is even more of a challenge. What’s known as The Fenty Effect by Rihanna fans may have ushered in a new wave of beauty inclusivity, but the industry still has a ways to go to make most people feel seen-especially through the tonal reach of its makeup products. Although many makeup brands still aren't creating colors that cater to everyone, there are some-including many notable Black-owned companies-offering broader foundation ranges with excellent color payoff. ![]() As brown skin encompasses a range of dark and light hues with warmer and cooler tones, choosing the right tint and base shade is optimal to prevent melanated skin from looking pasty or orangey. In addition to choosing a formula (matte or glowy) and coverage (buildable or full) that works for you, a foundation’s undertones are an extremely important factor for women of color. From a lack of diverse shade options to foundations that end up looking ghostly in pictures, it’s no secret that securing the right makeup can be an adventure. Even in 2021, finding a suitable foundation can be daunting and frustrating when you have dark skin. ![]()
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